name Nov 19
name Posted on Nov 19
Anurag Rath

5 Ways Errors Can Impact Your Business

Errors in your applications can have an unusual impact on your business.

However, many businesses do no have the visibility on their software errors. And thus, identifying the error, measuring their impact can be harder.  

Errors can be costlier in the form of below two forms-

  • Additional time and costs spent on finding and fixing them
  • Lost Revenue from unsatisfied customers

Here’s how errors can affect your business-

1. Users Satisfaction

Even though a product undergoes multiple testing processes, errors bound to occur post-deployment. Unfortunately, not all the customers who use your products come back with feedback.

The situation can go out of hand if your customers are new. Even before you know it, you would have lost them. However, with the established customers, you can still manage to retain them. But repeated errors over time may frustrate the customers and they tend to immediately change the supplier.

However, knowing who, what and how the errors have affected, can help your business retain the customers. Remember that there is no better form of advertising than a satisfied customer.

2. Revenue loss

An error in your software, especially when it is a backbone of your business, like in case of online business will cost you a huge revenue loss. Even if you are offering unique products in the market, if the payment gateway crashes, and you are not even aware of it, you would have already lost a significant amount of revenue and also your valuable customers.

Several things can wrong in a transactional businesses as well- the customers might have placed the order but the order might not have been processed, and what’s worse? The customer won’t even be aware of it.

You might have to bring in the customer support, go an extra mile to retain your valuable customers.  

3. Lower turn-around time between the first occurrence of the error and it’s resolution

In a rapidly growing market, where every single second means a new update, you cannot afford to waste time on finding and fixing errors. The market, which gives you a cutting-edge competition, expects you to stay on your toes.

Continuous errors and negative feedback from your customers, lead to wastage of time and resources and reduces your ability to compete with the competitors.

4. Confidence in deploying

Repetitive errors in your software, not just affects your business externally, but also internally. If the application is brittle, the developing team may even lose confidence in deploying the same. This means, fixing the features of the application itself gets time-consuming, let alone identifying the errors.

However, when there is a watchdog for the application, which identifies the kind of error, fixing them even before it affects the user becomes easier and this in turn, gives a confidence to the team in deployment. This results in quicker deployment and faster shipment of your product.

5. Lack of Innovation

As it is firmly established throughout the blog, that the occurrence of errors is a time consuming process, it is safe to say that consistent errors in your application might also lead to less innovation within the team.

More the complaints and dissatisfaction expressed by the end users about your product, the more resources you have to allocate to find and fix the errors to improve the end-user satisfaction. If the current end-users’ experience is not improved, it will be impossible to innovate and to improve your business process.   


The damage that an error can do to your business might seem less obvious, but it’s much bigger than you think. However, when there is an application like Echoza, watching over your product, to identify the type of error and  fixing it consumes lesser time and you will be able to optimally minimise the errors affecting larger user-base after the very first occurrence itself.